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justice

BrandMR

This brandfilm for BrandMR, a law firm, tells the story of what happens before justice reaches the courtroom. It often starts without warning. A comment that crosses a line. A closed door. A phone call that shifts everything. Suddenly, you’re in a situation where the rules seem to change, and you’re unsure of where you stand. The fog of uncertainty. The weight of not knowing. The disbelief, the fear, the sleepless nights. The moment when your instinct is to freeze, flee, or fight—and you’re not yet sure which one to choose.

But beneath that storm, something shifts. A quiet determination grows. The need to reclaim control. We worked with real stories and real legal cases to show what it takes to move through that space—to speak up, to push back, to take a stand.

Approach

This campaign builds on more than a year of foundational research conducted by BrandMR and Team5PM. Together with Medianauts, I was brought in to translate that research into a powerful story and executable concept. We interviewed dozens of lawyers and legal professionals, analysed more than 200 real documents, case files and client stories, and curated hours of real footage. We cleared, selected and restructured real footage and combined it with newly shot material to tell one coherent and urgent story, designed to make people feel understood before they even know what to ask.